Vibram’s choice not to release a women’s FiveFingers KSO Trek inspires petition

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Vibram’s choice not to release a women’s FiveFingers KSO Trek inspires petition

By Al Gauthier ⋅ October 5, 2009 ⋅

In response to our interview with Vibram FiveFingers’ Marketing Associate Georgia Shaw, and her announcement that Vibram has no plans to release a women’s version of the just released KSO Trek model, listeners to the Living Barefoot Show have started a petition.

Vibram’s FiveFingers team has always been known for listening to their audience. As part of our interview with Georgia Shaw, she indicated that if there was proof that the Trek would sell in a women’s version that they would take that into serious consideration.

Here then is the link to the online petition. This has not been started by our site (though we must admit it is a good idea).

http://www.petitiononline.com/LADYTREK/petition.html

All that we request as part of passing on this link, is that you only vote if you are someone who would BUY a pair of women’s KSO Treks. To vote in a way that does not accurately reflect the demand for a women’s Trek would lead to a negative outcome for Vibram and for its customers and would tarnish the relationship between Vibram and its customers.

Happy Voting!

————

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Discussion

One comment for “Vibram’s choice not to release a women’s FiveFingers KSO Trek inspires petition”

SUCCESS!

Because Vibram heard our voices loud and clear we will soon be seeing a KSO Trek in Women’s and smaller Men’s sizing starting in March 2010. My thanks goes out to everyone who made this possible through your continued support and also to Vibram for remembering us littler guys and gals out there across the land! Cheers!

From Vibram’s Facebook Fan Page:
(http://www.facebook.com/note.php?note_id=169076947621&ref=nf):

Dear FiveFingers Community,

We appreciate your support and enthusiasm for our new products, the Moc, Performa, and KSO Trek. Reading through hundreds of your comments remains an integral part of our Facebook presence.

We would like to take this opportunity to address one of the most frequently recurring topics in this forum concerning the KSO Trek. Originally developed in response to the popularity of the Men’s KSO and user interest in a more rugged model of FiveFingers, the KSO Trek launched in October 2009.

Initially, Women’s KSOs were not as popular as Men’s KSOs, which is why we didn’t invest in Women’s ‘Trek’ tooling and equipment. In the past 6 months, interest in the Women’s KSO has increased, and we’ve heard the many requests for a women’s KSO Trek.

We are happy to announce the release of the Women’s KSO Trek, beginning in late Spring 2010. Additionally, the Men’s KSO Treks will be made available in sizes 38 & 39 beginning in March 2010. We know it’s a while off, but it takes a little while to develop the tooling necessary for this new product. We heard you, and we are moving as fast as we can!

Again, we thank you for your ongoing support and your candid feedback.

Sincerely,

The FiveFingers Team

Posted by | November 2, 2009, 7:28 pm